2025 DSA Education Series
Planning is underway for the 2025 Education Series.
We hope you find these sessions of great value and support in growing and developing your business.
NZ Spirits Awards Q&A Webinar – Everything You Need to Know!
Join us for an exclusive NZ Spirits Awards Q&A Webinar with David Hawk, NZSA Committee member, and get the inside scoop on what’s new for 2025. Whether you’re a first-time entrant or a returning producer, this session is your chance to learn more about the updated awards process and how to make the most of your entry.
What’s new this year?
- Revised judging panel and process enhancements
- Introduction of exciting new awards categories
- Insights into post-awards activation opportunities to help promote your winning spirits
- A full walk-through of the entry process, including deadlines and fees
David will be available live to answer all your questions—from eligibility and product delivery, to scoring and feedback. If you’re looking to showcase your spirits on the national stage and elevate your brand, this is a session not to miss.
Event Date: Wednesday 21 June 2025
Time: 12.00pm – 1.00pm
Location: Online via Zoom
For more about the NZ Spirits Awards, visit www.spiritsawardsnz.nz
Social Media Storytelling – Tips, Tricks & Tools
In today’s noisy online world, standing out means telling better stories — not just more of them.
This practical, down-to-earth webinar is all about how to craft social media content that connects. We’ll unpack what makes a great story, how to tailor it to the platform you’re using, and how to use storytelling to grow your audience and inspire action.
You’ll leave with fresh ideas, real-life examples, and simple techniques you can put to use right away — whether you’re building a brand, running a campaign, or just trying to get more meaningful engagement.
We’ll cover:
- Why storytelling beats brand advertising any time of the day
- How to use social media platforms to tell your story and reach your audience
- Tools that will make your life a lot easier, especially if you’re doing all of this all by yourself while also creating delicious spirits!
Join us for an inspiring session full of practical tips, smart strategies, and creative energy.
Event Date: Wednesday 28 May 2025
Time: 12.00pm – 1.00pm
Register via Zoom
Liquor State of the Nation for New Zealand
Join us for an exclusive 1-hour webinar as NielsenIQ presents the latest Liquor State of the Nation report for New Zealand.
NielsenIQ will provide an insightful update on the performance of New Zealand’s liquor market across key channels: Grocery, Traditional Liquor, and On-Premise. Discover the top category drivers, emerging consumer trends, and market movements that are shaping the future of the industry.
Speakers:
Lance Dobson – NZ Market Lead, NielsenIQ
With 28 years of experience in FMCG, Lance leads the team partnering with manufacturers and retailers across Liquor, Grocery, and Convenience. A respected industry voice, he frequently contributes to forums, trade publications, and client events.
Larissa Watson – Consumer Insights Lead, NielsenIQ
A specialist in FMCG with over 20 years of experience, Larissa is known for delivering impactful insights and trend analysis. She works closely with both retailers and producers and is a key contributor to industry thought leadership—particularly within the liquor category.
Why Attend?
Gain access to NielsenIQ’s latest data and expert commentary on what’s shaping the liquor landscape in New Zealand. Whether you’re in retail, manufacturing, or hospitality, this session will help you stay informed and ahead.
Event Date: Tuesday 10 June 2025
Time: 11.00am – 12.00pm
Register via Zoom
Don’t miss this opportunity to understand where the market is heading.
Coming up in 2025
- JUNE: Distilling Success: Unlocking the Power of Nielsen Data in the NZ Spirits Industry
- JULY: Building a Tourism Focused Business (TBC)
- AUGUST: A Easy Way to Implement Sustainability into a Distillery – a Practical Guide (TBC)
- SEPTEMBER: PR and how to work with Media (TBC)
- OCTOBER:
- NOVEMBER: Cyber Security (TBC)
Please send all topic and presenter options that you would like to hear and see in 2025 to info@distilledspiritsaotearoa.org.nz
