Tourism can be a powerful driver of growth and visibility for distilleries—particularly those in regional or remote locations. Join Patsy Bass, founder of the award-winning Reefton Distilling Co., for an inspiring and practical session on how to successfully integrate tourism into your distillery business model.

Drawing on her experience turning a West Coast startup into a nationally recognised destination, Patsy will share her insights into:

• Engaging a community
• Creating a visitor experience that enhances your brand
• Attracting and engaging visitors through authentic storytelling and hospitality
• Collaborating with local partners and tourism operators
• Balancing production needs with public access
• Generating additional revenue streams through cellar door sales, merchandise and bespoke experiences

Whether you're just starting out or looking to expand your current offerings, this webinar will provide practical tips, real-world examples, and strategic considerations to help you turn your distillery into a must-visit destination.