This practical webinar is designed for members of Distilled Spirits Aotearoa and will provide a clear, up-to-date overview of compliance obligations under the Alcohol Advertising and Promotion Code and the Advertising Standards Code. It will explain how the Codes apply across all advertising and promotion of alcohol, including digital and social media, influencer marketing, sponsorship, promotions, packaging, and low‑ and zero‑alcohol variants.
The session will focus on key principles such as social responsibility, targeting adult audiences, truthful presentation, and the portrayal of alcohol consumption and effects. Common compliance risk areas will be explored, including influencer content, giveaways and competitions, sponsorship claims, and the use of lifestyle imagery. Real complaint examples will be used to illustrate how the Codes are interpreted in practice and where advertisers most commonly go wrong.
The webinar will conclude with practical compliance tips and a checklist to help producers, marketers, and agencies minimise risk and confidently meet their responsibilities under New Zealand’s advertising self‑regulatory framework.
Presented by Hilary Souter, Chief Executive of the Advertising Standards Authority (ASA), who has over 30 years of experience supporting responsible advertising. She oversees ad standards, training, education, and supports the Complaints and Appeal Boards. She frequently delivers presentations on the importance of responsible advertising and the value of ad self-regulation.
