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• Telling Your Story: Branding, Marketing & Media That Work

  • When
    16 Sep 2025
  •  
    12:00 PM - 1:00 PM
  • Location
    Zoom

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  From crafting your brand identity to gaining media exposure – strategies to build your audience and boost visibility.

  Session Overview:

  In this two-part session, you’ll hear from experts in branding and media who will guide you through the essential elements of growing your business through thoughtful marketing and strategic PR. Whether you’re just starting out or looking to take your visibility to the next level, this session is packed with practical tools to refine your message and amplify your reach.

  Part One – Branding is Why. Marketing is How.

  Presented by Shaanah Evans
  In this session, Shaanah will walk you through the fundamentals of building a strong brand and turning that identity into action through targeted marketing. Topics include:

  • Understanding your audience: demographics, psychographics, and behaviours
  • Competitive analysis: identifying your edge
  • The importance of visuals and copy: consistency across platforms
  • Crafting the message: educational, promotional, and storytelling approaches
  • Creating and budgeting for a marketing strategy: channels, SEO, PPC, social and more

  About the presenter:
  Shaanah Evans is a branding and marketing expert with a strong focus on helping businesses translate their values into visual and strategic assets. Her expertise lies in combining audience insights with creative execution to build marketing strategies that truly connect.

  Part Two – Working with the Media: What to Know and How to Do It

  Presented by Victoria Wells, Editor of Drinksbiz Magazine
  Victoria shares her insider knowledge from decades in the media industry, with practical tips for distillers and brand owners who want to build effective public relations. You’ll learn:

  • The importance of PR and media relationships
  • How to decide what (and when) to communicate
  • What makes an effective press release
  • How to build lasting relationships with media and journalists

  About the presenter:
  Victoria Wells has more than two decades of experience writing about food and drink and has been the editor of Drinksbiz magazine since 2016. She also runs her own freelance writing and communications business and was previously the editor of Dish magazine for seven years. Victoria brings a unique dual perspective as both a media professional and communications advisor.

  
  

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• Engineering Made Simple: Get More Life and Performance from Your Equipment

  • When
    12 Feb 2026
  •  
    10:30 AM - 11:30 AM
  • Location
    Zoom

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  Every piece of distillery equipment is an investment — and small decisions in design, commissioning, and maintenance can mean the difference between years of reliable service or costly downtime.

  In this session, we’ll skip the jargon and share simple, proven engineering practices to reduce total cost of ownership, extend asset life, and minimise unforeseen risks. From choosing the right equipment to commissioning new assets and selecting the most effective maintenance strategies, you’ll leave with practical tips you can apply straight away — no engineering degree required.

  Andrew Lewis studied Mechatronic Engineering at Canterbury University before joining Fonterra, where he spent eight years across multiple sites in roles spanning project management, commissioning, and reliability. A career highlight was leading the engineering side of commissioning a new $240 million mozzarella factory — while also discovering he could successfully work alongside his wife, Saskia, who was the technical lead. Today, Andrew and Saskia run Humdinger Gin, their distillery in Geraldine.

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