From crafting your brand identity to gaining media exposure – strategies to build your audience and boost visibility.

Session Overview:

In this two-part session, you’ll hear from experts in branding and media who will guide you through the essential elements of growing your business through thoughtful marketing and strategic PR. Whether you’re just starting out or looking to take your visibility to the next level, this session is packed with practical tools to refine your message and amplify your reach.

Part One – Branding is Why. Marketing is How.

Presented by Shaanah Evans
In this session, Shaanah will walk you through the fundamentals of building a strong brand and turning that identity into action through targeted marketing. Topics include:

• Understanding your audience: demographics, psychographics, and behaviours
• Competitive analysis: identifying your edge
• The importance of visuals and copy: consistency across platforms
• Crafting the message: educational, promotional, and storytelling approaches
• Creating and budgeting for a marketing strategy: channels, SEO, PPC, social and more

About the presenter:
Shaanah Evans is a branding and marketing expert with a strong focus on helping businesses translate their values into visual and strategic assets. Her expertise lies in combining audience insights with creative execution to build marketing strategies that truly connect.

Part Two – Working with the Media: What to Know and How to Do It

Presented by Victoria Wells, Editor of Drinksbiz Magazine
Victoria shares her insider knowledge from decades in the media industry, with practical tips for distillers and brand owners who want to build effective public relations. You’ll learn:

• The importance of PR and media relationships
• How to decide what (and when) to communicate
• What makes an effective press release
• How to build lasting relationships with media and journalists

About the presenter:
Victoria Wells has more than two decades of experience writing about food and drink and has been the editor of Drinksbiz magazine since 2016. She also runs her own freelance writing and communications business and was previously the editor of Dish magazine for seven years. Victoria brings a unique dual perspective as both a media professional and communications advisor.