Get ready for a sharp, insight‑rich session designed to equip you and your teams with a clear view of what’s shaping the New Zealand spirits market in 2026. This webinar brings together two seasoned industry leaders to unpack the latest data, category performance, and upcoming national promotional opportunities that can elevate your brand’s visibility and commercial impact.

What the Presentation Covers:

• Nielsen Data Overview of the Spirits Category – A look at current performance, growth areas, and consumer trends influencing purchasing behaviour.
• New Zealand Spirits Overview – How the local category is tracking, emerging strengths, and where NZ‑made spirits are winning.
• Remarkable Egg Nog Exclusive Campaign – Insights into this unique seasonal activation and how brands can leverage its momentum.
• NZ Spirits Month – National Campaign (August) – A deep dive into the nationwide celebration of spirits, including promotional opportunities, retail engagement, and how producers can participate.

Presenters: Angela Hurst – Head of Marketing & CX
Angela has spent two decades shaping customer experience and marketing strategy across traditional liquor retail and Duty‑Free channels. Her strategic lens and consumer‑centric approach offer valuable guidance on how brands can connect, stand out, and grow.

Debbie Tomes – Spirits Category Manager
With more than 20 years in the liquor industry, Debbie brings extensive experience across both traditional liquor retail and global brand environments, including Pernod Ricard. Her category expertise and commercial insight provide a grounded view of market performance and opportunity.

This session is ideal for producers looking to understand the market, plan smarter, and make the most of upcoming national campaigns.