Education Series 2024
Education and Networking
Exporting
Event Date: Wednesday 15 May, 9am – 10am
View the recording here
NZTE Resource: MyNZTE. You will need to sign up for these free resources.
DSA were joined by Ami Mitchel from New Zealand Trade and Enterprise who provided an overview of the resources and support available to us through NZTE. We also heard from Sarah Bonoma from Dancing Sands Distillery, who talked about how they’ve worked with NZTE and share some of their export journey so far. We finished with a Q&A session.
Ami Mitchell – NZTE, Customer Capability Programme Manager
I love a good story, most people do. Businesses that tell an engaging and thoughtful story are the ones that you remember. I’m passionate about growing innovative companies within New Zealand and globally by helping them build and deliver impactful strategies that shape and tell their stories to as many people as possible.
Sarah Bonoma – Founder / Managing Director, Dancing Sands Distillery
Sarah oversees the nuts and bolts of how Dancing Sands works – leading their team and making sure the wheels of our distillery machine continue to turn. Dancing Sands exports to the UK, USA, Canada, Japan, Singapore, Taiwan and the Philippines.
Digital Marketing
Event Date: Wednesday 19 June, 6.30pm – 7.30pm
View the recording here
View the presentation here
DSA Member and co-founder of Papaiti Distillery, Nikki Oesterle is also a digital marketing expert and consultant and we’re delighted she will join us to help us upskill in this vitally important marketing medium.
Nikki Oesterle – Co-Founder Papaiti Distillery and Apista Consulting’s Principal Brand & Marketing Consultant
Nikki has over 17 years experience across a wide range of industries in New Zealand and overseas. Nikki is particularly passionate about sharing her skills with small business owners, enabling them to grow their business without wasting time on the wrong platform and targeting the wrong audience. She is an expert when it comes to:
- Digital Brand Building
- Social Media Strategy
- Social Media Management
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Content Strategy & Development
- Digital Communications & Direct Marketing
You will need to register in advance for this meeting. After registering, you will receive a confirmation email containing information about joining the meeting.
Safety & Compliance
Event Date: Wednesday 17 July, 9.00am – 10.00am
View the recording here
View the presentation here
Check out the following regulations
- Health and Safety at Work Act 2015
- Health and Safety at Work (Hazardous Substances) Regulations 2017
- Electricity (Safety) Regulations 2010
- Standards (available on SAI Global, Standards NZ website):
- AS1940 The storage and handling of flammable and combustible liquids. Latest version 2017.
- AS/NZS60079 Electrical apparatus for explosive gas atmospheres. Version referenced in the Hazardous Substances Regulations 2017 is 2009, however the latest version is 2022.
- Part 10 Classification of areas
- Part 14 Electrical installations design, selection and erection
This is a critical area that we need to constantly keep upskilling on. The team at BECA who gave a wonderful presentation at last year’s conference will be back to continue the discussion on improving distillery safety and compliance. This will be especially important for new and established distilleries alike.
Coming Soon…
Investment for Growth
Event Date: 21 August, 6.30pm – 7.30pm
Events and Networking
2023 New Zealand Distillers’ Conference
Date: 8-9 June 2023
Time: 8 June, 11:00am – 9 June 4:45pm
Place: Hilton Hotel, Princes Wharf 147 Quay Street, Auckland, 1010, New Zealand
Presented by DSA, supported by Spirits NZ
New Zealand Distillers Conference (eventsair.com)
Presentations
Day 1:
1. Adam Pinkard – From the Ashes – Lessons from the Adam’s Distillery Fire
2023 New Zealand Spirits Awards Gala Dinner
Date: 9 June 2023
Time: 6:30pm
Place: Hilton Hotel, Princes Wharf 147 Quay Street, Auckland, 1010, New Zealand
Presented by DSA and Spirits NZ
New Zealand Spirits Awards (spiritsawardsnz.nz)
Photos from the Spirits Awards are available here: https://client.wearesmoke.co.nz/spiritawards2023/
You can use and share any photo, as long as you acknowledge Smoke Photographer.
Note: Link may not be active long-term
Webinars
What’s Gold Got to Do With It?
Date: 11 September 2023
Presented by Tash McGill, a respected spirits writer, consultant and judge at spirits and food & beverage competitions here in New Zealand and offshore.
Tash will discuss the different types of awards, how different styles of judging work, what they’re trying to achieve and how to leverage an awards and competition strategy for your own business. This webinar format will allow plenty of time for questions, interaction and opinion.
Link: Here
Passcode: tw2=4=X3
Compliance & Safety Overview Webinar
Date: 14 August 2023
Presented by Ben Leggett, Elemental Distillery
This is an overview of compliance and safety considerations in your distillery. If you feel like you don’t know what you don’t know about compliance, Ben will be going through all some of the universal truths and some of the ways he tackled compliance at Elemental Distillery.
Link: Here
Passcode: $mX2D&Nh
NPD: A Guide to Ideation, Sales Marketing and Sustainable Growth
Date: 27 February 2023
Presented by East Imperial’s Mikey Ball (Global Brand Ambassador) & Gwilym Breese (Business Development)
New product development is the key to consistent growth and consumer interest in terms of growing brand sales and identity. In this panel discussion we will be discussing how we come up with NPD, take it to market and then continue to sustain the uptake of the product while supporting uplift of key existing skus.
Link: Here
Passcode: vL2dBvf@
Advertising and Promotion of Alcohol workshop
Date: 16 November 2022
Presented by Hilary Souter, Chief Executive; Catherine Maclean, Complaints Manager, Advertising Standards Authority
Do you advertise, promote or provide content for articles, newspapers, newsletters? If you do, this not to be missed education event will help you do it right.
This important webinar will highlight the key rules in the Alcohol Advertising and Promotion Code, show plenty of examples of ads and provide tips on how to get it right.
Also worth reviewing is the recently launched quick guides available https://www.asa.co.nz/…/asa-releases-new-quick-guides…/
Link: Here
Passcode: no passcode